Speakers: Mike Balow | Greg Alexander, SBI
Sales reps and managers say working for Cypress is “fun,” thanks to a fantastic product management and development organization. The company provides its sales team with products and services addressing urgent and pervasive customer problems that they are willing to pay to solve. This means telephone calls get answered, emails get replied to, and appointments are easy to get. “We are honored to be included in this list and view it as a sign of progress in our efforts to keep our customers’ perspectives in mind,” says Mike Balow, EVP of sales and applications at Cypress. “Sales effectiveness is based on constantly gathering information and finding the right ways to respond.”
Greg Alexander
Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >
Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.
He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.
Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.
He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.
Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.
He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.
Video:
Transforming the Sales Organization inside Fortune 500 Companies
Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.
A Better Way to Structure Your Sales Force
Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.
Build a team of A Players Inside the Sales Organization
Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.
Articles
Fill Every Role on Your Team with an A Player
In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.
What CEOs Need to Know About Their Marketing Strategies
In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.
What CEOs are Looking for in a Sales Leader
In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.
Read full bio >
