Speakers: Mike Balow | , SBI

Sales reps and managers say working for Cypress is “fun,” thanks to a fantastic product management and development organization. The company provides its sales team with products and services addressing urgent and pervasive customer problems that they are willing to pay to solve. This means telephone calls get answered, emails get replied to, and appointments are easy to get. “We are honored to be included in this list and view it as a sign of progress in our efforts to keep our customers’ perspectives in mind,” says Mike Balow, EVP of sales and applications at Cypress. “Sales effectiveness is based on constantly gathering information and finding the right ways to respond.”