Armed with big data, this national healthcare company is able to improve the customer experience by matching the right customer to the right sales channel. As a result, the sales team eliminates wasted time on accounts that are unlikely to spend, and invests in customers who welcome the assistance. Concentra makes its debut on our list with an astounding understanding of whom its ideal prospects are, how these prospects make purchasing decisions, and how much these accounts are likely to spend in the current fiscal year.

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