Knowing the difference between sales strategy (doing the right things) and tactical execution of the sales strategy (doing things right) makes all the difference at Magento. Led by Mark Lavelle, CEO at Magento, this e-commerce digital platform provider understands that it serves three distinct markets, and each one responds to the company’s value proposition differently. This clarity removes the noise that exists inside many sales teams and replaces unproductive flavor-of-the-month sales improvement programs with segment-specific value propositions and position statements.