This enterprise software company invests 37 percent of revenue in R&D, marketing, and sales, all toward growing revenue. More importantly, Genesys dynamically adjusts the allocation of funds among product, marketing, and sales based on market intelligence. The company understands that revenue growth is the responsibility of every department, not just sales. “We are honored to be named a best company to sell for in 2016 by SBI,” says Tom Eggemeier, president at Genesys.

 

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