The LegalZoom marketing team communicates their compelling brand promise to its target audience with every customer interaction. This results in brand preference for the provider of an easy-to-use online service that helps people create their own legal documents. And that makes it much easier for the sales team to beat its competitors in every deal. “I’m thankful for this recognition and proud of what it signifies,” says Laura Goldberg, CMO at LegalZoom. “It reflects the environment we’ve created.”