Manny Guzman, CEO at CAS, a division of the American Chemical Society, joins us to share how he leveraged the fundamentals of CAS to accelerate in the market.
Over the last 6 months, there have only been an elite few known as “Accelerators” — those companies that have thrived in a recessionary environment.

 

One such company is CAS, a division of the American Chemical Society. By expediting the growth strategies they already had in motion, CAS gained a first mover advantage in their market and continues to widen the gap ahead of competitors.

 

On today’s show, CAS’ CEO, Manuel Guzman, joins SBI Managing Director Andrew Urteaga to discuss the fundamentals that an organization must have in place to be able to seize unexpected opportunities.

 

Click here for the full podcast version of this interview.

 

Responding to COVID Opportunities From a Global Business Services Leader

 

  1. Navigating the changing customer demand in the marketplace. minute 5:00
  2. How the pandemic accelerated solutions and strategies at CAS. minute 8:06
  3. How CAS responded to emerging trends in the market. minute 11:18
  4. 3 steps to driving execution with a virtual sales team on a global scale. minute 12:39
  5. The advantage of a multi-year evolution in 2021 planning. minute 15:21
  6. Building a Revenue Growth Culture. minute 17:46

     

Skip to minute 9:25 to hear Manny discuss how CAS’ structure and culture gave them an advantage to grow during the pandemic: “When COVID hit, we were built in such a way that we could immediately convene as a leadership team, talk about the opportunity associated with the environmental disruption, and then just turn our engine on, redirect the ship, and start accelerating the strategy…”

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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