Making the transition from being a product provider to a platform provider is a difficult task for many B2B companies and does not happen overnight. Sudhakar Ramakrishna, CEO of Pulse Secure, joins us to share how technology influences your journey as you evolve to a platform company and how to apply it successfully.

Making the transition from being a product provider to a platform provider is a difficult task for many B2B companies and does not happen overnight. Not only is there a specific shift in mindset that needs to happen, but technology also has a significant role in how to embark on this journey. Deploying it correctly can be the catalyst your business needs for your transformation.

 

Sudhakar Ramakrishna, CEO of Pulse Secure, joins us in this segment to discuss how to leverage technology in your transformation. He shares advice from his own experience transitioning from product to platform and how technology was vital to the platformization of his business:

 

Click here for the podcast version of the full interview.

 

Accelerate Your Platform Transition by Leveraging Technology

 

  • The technological journey in your path to becoming a platform provider. minute 5:44

     

  • Deploying the organization in tandem with technological changes. minute 8:40

     

Skip to minute 9:43 to hear Sudhakar discuss how leveraging cloud solutions can help in the “platformization” of your business:

 

“…we applied those techniques into the mix. And then every upgrade cycle, we tried to refactor the deployment cycle and make it simpler. I don’t think this is something that you can attack and solve in one fell swoop. But the incremental mindset that you deliver to the customers is what they care about.”

 

Explore our product insights or connect with an expert to learn more about making the transition.

 

See more of Sudhakars interview here:

 

The CEO’s Mindset Shift From Products to Platform

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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