How_a_CEO_Retains_Top_Sales_Talent

 

Is the competition taking your sales talent? If so, every CEO must ask the question: “What is my response? How do I structure a winning sales organization?”

The competition can beat you on two dimensions: superior solutions and better talent. The best solutions attract the best talent. The best talent delivers the best solutions. Sales and Marketing are vulnerable to this talent battle. Every CEO knows this.

Unfortunately for the established market players, the younger start-ups continue to disrupt the market. They innovate. They steal top talent. Then before you realize it, your best leaders have been poached.

 

The Answer

As SBI’s 2014 research reveals, the solution starts with a comprehensive strategy. For the detailed report, click here.

 

A critical sales strategy component is the creation of a best-in-class sales organization. A sound strategy will aid in talent retention. It will ultimately lead to a flawless execution of your overall plan

 

Discuss with your sales leader a comprehensive organization plan. Your talent should be placed in an optimally defined territory. Your sales leaders must assign quota and comp plans that reinforce the desired behaviors. Only then will you attract and retain the best talent.

 

6 Steps Toward a Best-in-Class Sales Organization

Sales Organization Design – Design the appropriate sales organizational model and determine the proper headcount. This model needs to be revisited and restructured to align with the customers’ needs. A poorly executed organization can result in lost customers and super star reps resignations

 

Channel Optimization – Select, sign and enable partners that will commit the greatest share of resources. You need to align your sales channels with customer demand

 

Talent Program – Source, hire, onboard, coach, train and develop talent required to execute the sales strategy. Your sales leader must build a team of top performers. They need the tools and structure to manage the program

 

Territory Design – Create balanced territories where the right reps are placed in the right territories. Allocate territories for revenue potential. Place your best reps in the territories with the most potential

 

Quota Setting – Translate the corporate revenue goal into sales quotas that reflect territory potential. A word of caution: unrealistic quotas demoralize your sales force and cause costly turnover. Profitability suffers

 

Compensation Planning – Develop an incentive compensation program that attracts and retains top talent. Motivate the desired behavior while staying within budget. The process can be complicated, but necessary for talent retention.

 

Next Steps

Your competition may be winning the war by stealing your top talent. Your response is to develop a winning organization for your own company

 

As SBI’s Annual 2014 Research Report discusses, a comprehensive sales strategy is the difference maker. As part of that strategy, a best-in-class sales organization is critical. Download the full research report here to learn more

 

ABOUT THE AUTHOR

Dan Bernoske

Go-to Market Innovator
Learn more about Dan Bernoske >

Prior to SBI, Dan held business development, sales, and product management leadership positions at several start-up companies, developing Apple iOS platforms and E-Commerce-based social networks. Most notably, Dan was co-founder of Video Lantern, an online video advertising sales and operations firm. He is Six Sigma certified from GE.

Read full bio >