In his last segment, Ryan Hollenbeck, CMO at Verint, joins us to discuss how to navigate your buyer's emotional narratives.

Iconic customer programs generate fierce loyalty and accelerate revenue growth.  CX professionals also realize that a poor customer experience goes far beyond just a negative review – it places future deals at risk.

 

In his final interview segment, Ryan Hollenbeck, CMO at Verint, joins us to share how to motivate your teams to understand the buyer’s emotional experience and how a customized response playbook can help develop customers for life.

 

Click here for the full podcast version of this interview.

 

Segment 3: Navigating Your Buyers Emotional Narratives

 

  1. Managing negative customer experiences. minute 5:25
  2. How the salesperson has evolved to drive an unmatched CX. minute 8:08

     

“Of course, we’re all worried about what are you going to do now and in this quarter, but you also want to set yourself up not just to make quota but be in a club. In order to do that, that’s going to require some forward-thinking… then when it comes time to talk about selling the whole portfolio or getting more value from the Verint solutions, you’re going to be so much better positioned.”

 

See more of Ryans interview here:

 

The Makings of a World-Class Customer Experience Program

 

More Than a Moment—How a CMO Creates a Holistic Journey for Customers

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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