As a marketing leader, if you have ever thought about where your next new form of revenue is coming from, the answer is outbound marketing. Eric Quanstrom, CMO of Cience, joins us to discuss how outbound is the new normal. Do not be too quick to dismiss older methods of reaching customers, as Eric affirms cold-calling is not dead.
In this first segment, Eric shares the different methods and advantages to implementing an effective outbound motion.
Click here for the podcast version of the full interview.
Outbound is the New Normal
- Defining outbound marketing. minute 4:29
- Methods and tactics that make outbound successful. minute 6:21
- Designing customer experience. minute 10:31
Skip to minute 7:28 to hear Eric share the impact that outbound marketing has on creating a customized experience and results.
“…outbound is anything but dead. The way I see it is target audiences generally have the three Bs in common. They’re all busy. They’re all bombarded. And generally, they’re bewildered by a lot of choices for products and services… you have to be answering a bunch of questions right off the bat: ‘Why me? Why now? Why should I care?’”