One of the biggest challenges among marketing leaders is being able to successfully reach an audience who wants to be engaged. Additionally, trying to retain or gain new customers is a costly investment.
Eric Quanstrom, CMO at Cience, joins us in this final segment to discuss how to navigate common challenges marketers face with outbound strategies. He shares how to not only reach your customers but effectively connect with them.
Click here for the podcast version of the full interview.
How a Marketing Leader Overcomes Common Outbound Obstacles
- Navigating GDPR through a human-based approach to outbound minute 4:17
- How social impacts the outbound motion minute 6:20
- Why Eric requires ROI as a part of the sales cycle minute 7:54
- Designing a winning team for the sales development function minute 9:48
Skip to minute 8:30 to hear Eric discuss the advantages of using a partner to optimize your ROI for acquiring new customers.
“I would argue outbound, and using outsource companies like Cience, may be one of the cleanest ways to attribute that type of ROI that there is on the market today. Largely because you can trap ‘here’s what I’m spending, here’s the number of opportunities created, here’s how many of them closed,’ and I understand my metrics through the funnel… This gives me a very definitive case for further investment or reducing investment.”
See more of Eric’s interview here: