In this segment, Eric Quanstrom, CMO of Cience, joins us to discuss how to overcome common obstacles of outbound. Eric shares how a human-based approach will ultimately meet every client's needs.

One of the biggest challenges among marketing leaders is being able to successfully reach an audience who wants to be engaged. Additionally, trying to retain or gain new customers is a costly investment.

 

Eric Quanstrom, CMO at Cience, joins us in this final segment to discuss how to navigate common challenges marketers face with outbound strategies. He shares how to not only reach your customers but effectively connect with them.

 

Click here for the podcast version of the full interview.

 

How a Marketing Leader Overcomes Common Outbound Obstacles

 

  • Navigating GDPR through a human-based approach to outbound minute 4:17

     

  • How social impacts the outbound motion minute 6:20

     

  • Why Eric requires ROI as a part of the sales cycle  minute 7:54

     

  • Designing a winning team for the sales development function minute 9:48

     

Skip to minute 8:30 to hear Eric discuss the advantages of using a partner to optimize your ROI for acquiring new customers.

 

“I would argue outbound, and using outsource companies like Cience, may be one of the cleanest ways to attribute that type of ROI that there is on the market today. Largely because you can trap ‘here’s what I’m spending, here’s the number of opportunities created, here’s how many of them closed,’ and I understand my metrics through the funnel… This gives me a very definitive case for further investment or reducing investment.”

 

Explore our marketing insights or connect with an expert to learn more about developing your new outbound motion.

 

See more of Eric’s interview here:

 

How a Marketing Leader Normalizes Outbound

 

How a Marketing Leader Leverages Omnichannel

 

New call-to-action

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

Read full bio >