Jim Kruger, CMO at Veeam, joins us to share learnings of how a market-leading software company has evolved over the last 90 days.

For years, the evolution of Marketing leaders has transformed drastically. Today, those changes are even more significant than what their role looked like nearly 90 days ago. Still, there is no telling what the second half of the year will bring for CMOs.


On today’s show, Jim Kruger, CMO at Veeam joins us for a glimpse into how a market-leading software company has been adjusting to the current market conditions and how they are preparing for the back-half of 2020.


Click here for the full podcast version of this interview.


Leveraging Transformation to Win in the Second Half


  1. Changing your perspective on how to reach and resonate with customers. minute 2:41
  2. Strategy wins and losses through COVID-19. minute 7:30
  3. Evaluating marketing budget for the last half of 2020. minute 11:51
  4. Budget reallocating within the partner segmentation. minute 15:50


Skip to minute 9:15 to hear Jim share how Veeam has been successfully generating pipeline with their channel partners:


“We do a lot of trialing and in fact, we’re doing that right now with another targeted ABM type program. I wouldn’t say there’s anything that like, ‘that was absolutely terrible,’ or, ‘stop doing that.’ But I would say, all the things that we’ve done, helping to build that expertise relative to, how do we engage with customers in a virtual day?”


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Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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