Mary McDowell, CEO of Mitel, joins us to discuss how a company's brand promise can help guide it through the pandemic.
In the last couple of months, CEOs from a variety of industries have found themselves in uniquely challenging situations. However, during this time, they have all exhibited a common trait — they have proven it has been imperative to uphold their brand promise and continue to serve customers the best they know how.

 

On today’s show, we are joined by Mary McDowell, CEO of Mitel, who shares valuable insights for how other chief executives can be most effective during this time.

 

Although we do not yet know the full implications of the market disruption, Mary shares how CEOs can not only carry on business as usual but find opportunities to thrive.

 

Click here for the podcast version of this interview.

Leading the Team Forward by Going Back to Basics

 

  1. Survive the crisis by activating the value proposition. minute 3:49
  2. Successfully allocating and supporting resources. minute 9:22
  3. How Mitel has adapted its model to succeed during the crisis. minute 12:19

     

“You don’t have time to ruminate and have 47,000 meetings and debate angels on a head of a pin types of questions that can frequently become part of strategy processes if we’re honest…. What’s the no regrets move? Let’s make our best shot, and we’ve got to move.”

 

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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