David Ratner, CEO of Hyas, joins us to discuss the CEO role in company turnarounds. He shares his experience for new CEOs helping organizations who are declining in revenue, experiencing customer loss, or employee churn, starting with identifying the root cause for the crisis.

Companies that are consistently declining in revenue, losing customers, or experiencing employee churn may be in dire need of a turnaround. What must CEOs do to intervene and lead through the turbulence?


In today’s segment, David Ratner, CEO of HYAS and an expert in company turnarounds, joins us to share insights for CEOs faced with changing the trajectory of a business. David reveals his proven process for cutting through noise and conflicting information to uncover the true root causes of poor performance.


Click here for the podcast version of this interview.


Segment 1: Starting Your Turnaround With Root Cause Analysis


  1. Approaching a root cause analysis for an organization in trouble. minute 3:55


  2. How David developed a unique intuition to identify root causes through his experience with turnarounds. minute 5:49


  3. Obstacles when trying to diagnose foundational problems. minute 7:38


Skip to minute 4:18 to hear why David advises against using a “turnaround playbook”:


“You can’t go in with an assumption of knowing what data you need to look at. You need to embed yourself in that organization and use your intuition to then figure out what pieces of data are really saying what and put the puzzle together.”


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Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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