We have entered into a new age of marketing as the COVID-19 Pandemic continues to impact businesses. The strategy proposed for 2020 no longer includes face to face events that had already been budgeted for. Agile marketing leaders are now reallocating their budget into 5 key areas.
Jenny has a diverse background in B2B and B2C marketing, business development, and account management. She has worked at advertising, branding, and professional services firms and specializes in marketing operations, brand, and lead generation. Prior to joining SBI, Jenny worked closely with sales and revenue teams at G100 Network, growing its pipeline by 23% and decreased the sale cycle time by 10%.
Jenny brings her industry knowledge, creativity, and passion to deliver value to sales and marketing leaders. She takes pride in helping clients align their marketing and sales teams to help make their number.
Read full bio >
For many services companies who achieve exponential growth within narrow timeframes, they often find...
A key benefit of Multi-Touch Attribution Marketing is that it can help marketers fine-tune their str...
With more and more possibilities available to the online consumer, the desire for self-serve options...
Brand Experience and Brand Promise often get grouped into one category when considering how buyers i...
Let’s face it – Don Draper and the Mad Men era didn’t do marketing many favors. Do...
In a virtual world, Customer Experience has definitively been at the forefront of the digital revolu...
Marketing leaders have faced numerous difficulties over the past year, but one challenge is not excl...
As a native marketer, I’ve only been on the same wavelength with the sales team at one company...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.
