By adopting a predictable Revenue Growth Methodology, executives take persistently rising expectations in stride.

Executives are hired to create value for their shareholders. It’s no secret that revenue growth is essential to a higher valuation. The dilemma lies in how to stay ahead of the curve. Gone are the days of slow and steady business as usual. To grow revenue’s faster than your industry and competitors every month, quarter and year is hard to do. Consider a visit to The Studio, SBI’s multimillion dollar, one-of-a-kind, state-of-the-art executive briefing center. A visit to The Studio increases the probability of making your number because the sessions are built on the proven strength and stability of SBI, the industry leader in B2B sales and marketing. 

 

CEOs leading growth companies attract new investors who expect the success to continue forever. Even a small decrease in growth can result in a large decrease in market value. Once signs of success are visible, investors push expectations ever higher. Executives must pull off herculean feats to exceed these revenue growth assumptions. Some refer to this situation as the expectations treadmill: The more successful you are, the more is expected. 

 

 

Accelerating the Rate of Revenue Growth 

 

So how do you avoid the expectations treadmill, which ultimately leads to a fall? 

 

The answer to predictable revenue growth is a Revenue Growth Methodology together with other emerging best practices. The emphasis is on revenue growth, not profit optimization, because both public and private markets place a higher value on revenue growth than they do profit growth. 

 

A Revenue Growth Methodology accelerates the rate of revenue growth by bringing sales, marketing, and product strategies into functional alignment with the CEO’s strategy for the company. 

 

 

Outdistancing the Competition 

 

The macro benefit is that a Revenue Growth Methodology enables you to consistently make your number and leapfrog the competition. By embracing a management method that is built upon emerging best practices that have not been widely adopted, a Revenue Growth Methodology lets you increase your rate of revenue growth beyond what has already been captured through the implementation of standard operating procedures and best practices. As a result, you grow your revenues faster than your competitors and your industry.

 

If you would like help steering clear of the expectations treadmill, come see the SBI leadership team in Dallas at The Studio, SBI’s multimillion dollar, one-of-a-kind, state-of-the-art executive briefing center. A visit to The Studio typically results in getting 3 months of work done in 3 days. The immersive sessions accelerate everything, dramatically reducing the time it takes to diagnose a problem, develop a solution, and create an implementation plan.

 

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ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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