article | September 19, 2013
How Gamification Will Impact Your Sales Initiatives
Taking stock of this year’s initiatives begs the question: What was the impact?
This article will give you the best practices to implement impactful sales initiatives. Included in this is the Sales Gamification Overview.
The Challenge with Determining Impact
As the CEO, the impact question might be difficult to answer. You are busy driving the strategy of your organization. When you invest in your sales force, you’d like it as money well spent. When you ask your leaders, their responses can leave you feeling uncertain. Here’s why.
Most sales initiatives have 3 steps:
There is a key step missing: Impact.
Launches are almost always one-time events. Your sales team is brought into a room and hooked up to the proverbial fire hose. Information overload ensues. Your sales managers check the “launch” box. Your sales reps leave excited. Within a month, the team is distracted by something else. Your investment is at risk of failure. There’s something you can do differently next year.
Gamify Your Sales Initiatives
Sales Gamification is a type of sales compensation, known as a sales contest. It is meant to modify the behavior of your sales team. Gamification is not a new concept. Google the term and you can read for hours on end. Its application to improve ROI on sales initiatives is increasing, however. The reason for this is because CEO’s want an impactful return on sales investments. Gamification allows your sales leaders to retain the attention of an increasingly distracted sales team.
4 Game Types
To learn more about sales gamification, register for our annual research session to get the Sales Gamification Overview. There are 3 phases to successful gamification. Today’s post provides you with “Game Types,” a component of phase 2 (see red box).
There are 4 primary game types you can deploy to impact your sales initiatives. Selecting the right one is important to ensure success.
What to Do Now
Through gamification, you can impact the results of your sales initiatives. Your sales leaders can attract and retain the focus of your reps. You will remove the “flavor of the week” theme many sales initiatives have. This will, in turn, protect your investments.
If you’re going to spend on sales initiatives next year, consider including gamification.
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