Speakers: Alex Andrianopoulos | John Staples, SBI



SBI Partner John Staples recently interviewed Alex Andrianopoulos, Vice President of Marketing of Guidance Software.  Guidance Software is an enterprise software company. They are the market leader in the ediscovery software category.  More than half of the Fortune 500 are customers of Guidance.


Alex_Andrianopoulos-1Click here to hear how Alex:


1.  Installed a data driven marketing culture


2.  The obstacles to creating a data driven marketing culture


3.  Solutions to overcoming these difficult obstacles


4.  How to blend intuition and numbers when making marketing decisions


Alex is an insightful marketing leader.  Here are some of his quotes from this podcast that might inspire you to listen to it:


“A vanilla implementation of marketing automation does not work.”


“A marketing department can become overwhelmed with mounds of data.”


“Be sure to understand why you are tracking what you are tracking.”


We post an interview with one of your peers each week.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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