Chris Perry, President of Broadridge Financial Solutions, joins us to discuss the opportunities that can come from a crisis.

Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will fundamentally change how customers engage with vendors.


Veteran and market leader Chris Perry, President – Broadridge Financial Solutions, has a broad view of his organization and recognizes the critical importance of digital transformation right now. On today’s show, Chris discusses:


  • Differences between the current crisis and last recession on a macro/global level
  • An accelerated roadmap for digitizing the client experience now and after the pandemic
  • How sales and marketing must work together to help clients take risks and “win the recovery”


Click here for the podcast version of this interview.


Rising From the COVID-19 Crisis


  1. How does transacting look like post-crisis? minute 3:45
  2. Managing your new cost of sales and productivity of your teams. minute 7:04
  3. Building on strengths to mobilize your people and accelerate business. minute 9:24
  4. Lessons learned from coming out of previous crises. minute 16:14


Hear Chris at minute 13:36 describe ways to take digital strategy to the next level and the necessity in doing so compared to the previous financial crisis:


“This is a different world. This is ‘I’m going to provide you with a clear picture that’s going to be using digital solutions’… Let’s remember — we’ve been in a robust economy. In the global financial crisis, we weren’t. We were in total fear. People still have a level of confidence right now and they want to be informed. You just have to do it in different ways.”



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Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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