Marc Odenweller, Managing Director at SBI, joins us to discuss how market leaders in the software industry are preparing for 2021.

The software industry has experienced more disruption in the last 6 months than in the previous 10 years. With an increased need for online purchasing, content management, payment processing, and more, leading software CEOs have navigated changes in demand drivers flawlessly, even with imperfect data.


On today’s show, Marc Odenweller, Managing Director at SBI, joins us to discuss how the top 9% of Software leaders have been relentlessly agile and dynamic in their planning process to continue accelerating past the competition.


Click here for the full podcast version of this interview.


How Software Leaders Respond to Changes in the Market


  1. Demand drivers for Software CEOs. minute 2:37
  2. Navigating changing environments. minute 5:16
  3. Implementing a Revenue Growth Office for flawless execution. minute 11:00
  4. Who owns the RGO? minute 13:38


Skip to minute 7:57 to hear Marc discuss the importance of understanding your digital maturity to better manage your evolution:


“You have to understand where you are on the digital maturity curve because having over-ambitious projects is leading to a 70% failure in terms of digital transformation… digitizing pieces of the business in a sequential manner so that things are digestible and have rapid rates of return…as opposed to if I’m not ready for full digital transformation, I’m immature on that curve, and thinking about how do we provide a more frictionless buying process for our clients.”



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Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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