The software industry has experienced more disruption in the last 6 months than in the previous 10 years. With an increased need for online purchasing, content management, payment processing, and more, leading software CEOs have navigated changes in demand drivers flawlessly, even with imperfect data.
On today’s show, Marc Odenweller, Managing Director at SBI, joins us to discuss how the top 9% of Software leaders have been relentlessly agile and dynamic in their planning process to continue accelerating past the competition.
Click here for the full podcast version of this interview.
How Software Leaders Respond to Changes in the Market
- Demand drivers for Software CEOs. minute 2:37
- Navigating changing environments. minute 5:16
- Implementing a Revenue Growth Office for flawless execution. minute 11:00
- Who owns the RGO? minute 13:38
Skip to minute 7:57 to hear Marc discuss the importance of understanding your digital maturity to better manage your evolution:
“You have to understand where you are on the digital maturity curve because having over-ambitious projects is leading to a 70% failure in terms of digital transformation… digitizing pieces of the business in a sequential manner so that things are digestible and have rapid rates of return…as opposed to if I’m not ready for full digital transformation, I’m immature on that curve, and thinking about how do we provide a more frictionless buying process for our clients.”