Historically, 90% of companies who miss the first half, miss the year.
If you missed Q1, you need a monster Q2 to save your year.
Those who missed Q1 tell me a big deal pushing killed them. In fact, the #1 reason for the miss was the delay of a big deal.
CEOs and sales leaders don’t know why big deals push. I pressed them for answers last week. They don’t know. Some are in denial and think they know, but they don’t. The more self-aware leaders admit to not knowing the reason big deals push.
An incomplete understanding of why big deals push is a big problem.
The benefit of performing a Big Deal Review is real. It will prevent any big deals from pushing out of Q2.
The Big Deal Review will identify the Q2 at risk big deals. This allows you to apply corrective action early in the quarter. There is still time to affect the outcome.
Each Big Deal is scored on a scale of 0-100. A score of 100 represents a likely push. A score of 0 represents a likely close. Download the Big Deal Strategy Tool to guide you through the process.
The attributes used to score each deal represent the top reasons deals push. The source and verification of these attributes comes from our win/loss practice. We perform dozens each quarter directly with the prospects.
Get your “must win deal” reviewed by a big deal strategist. Our big deal strategist will score your deal on a scale of 0 – 100. The score will be accompanied with recommendations that might prevent a push. These recommendations will be reviewed with you directly. Contact Us to request a big deal review and a 30-minute telephone consultation that might help make your Q2.
A few additional thoughts:
- 41% of B2B sales forces missed Q1. But, this will not be reflected in the Q1 earnings announcements when they come out. How come? The over assignment of quota. CEOs made the Q1 number but their sales forces did not. The practice of over assigning quota has gotten out of control and needs to be reigned in.
- 90% of companies that are behind the number at the end of Q2 miss the annual revenue target. Why? The sales cycle in a complex sale is between 6-12 months. This makes it very difficult to make up for a big delta in the second half of the year.
- The 80/20 rule in B2B sales is very real. 80% of your revenue will come from 20% of your accounts. Big accounts do big deals. They don’t have the time to negotiate dozens of small transactions. They will aggregate their spend and award it to a small number of vendors. This results in the big deal. These big deals make or break the year.
Get focused on your Q2 big deals right now. We will be watching 4th of July fireworks in a blink of an eye.
Would you like help determining the right levers to rebound in Q2? Come see me in Dallas at The Studio, SBI’s multimillion dollar, one-of-a-kind, state-of-the-art executive briefing center. To grow revenue’s faster than your industry and competitors every month, quarter and year is hard to do. A visit to The Studio increases the probability of making your number because the sessions are built on the proven strength and stability of SBI, the industry leader in B2B sales and marketing.