What market segments lend themselves to outsourcing sales? Will outsourcing pieces of your sales strategy allow you to hit your revenue goal quickly? These are questions we recently asked Ted Grulikowski, the Vice President, Commercial Business Unit at MarketSource. Watch his interview on SBI TV here.


Ted is responsible for delivering over $6 billion dollars in sales for his B2B clients. He has over 15 years of business experience designing, deploying and leading sales teams. His career varies across a wide range of industries for many of the most well respected brands in the world. Because of this, Ted has a unique view of the challenges today’s sales leaders face.


During the episode, Ted will address topics such as:


  • Why outsourcing sales is more of a viable option than ever before.
  • How to assess your needs in relation to speed, scale, flexibility, focus, capability and cost.
  • How outsourcing sales can get you better results, faster.
  • What your objectives should be when outsourcing a sales project.
  • How results of an outsourced sales team should be measured.
  • How sales leaders can estimate the revenue opportunity of outsourcing.


Ted will bring his expertise to the table, and explain why outsourcing is worth considering. He will explain how it’s a true partnership. A partnership, which at the end of the day benefits both sides. It allows sales leaders like yourself to reduce the time it takes to hit your revenue goal. It will help you acquire new capabilities swiftly in order to execute your sales strategy. Click here to watch Ted describe how to determine if outsourcing will optimize your team.



Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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