Broadridge processes over $5 trillion in fixed income and equity trades per day and boasts a 98% customer retention rate.


We invited Chris to SBI.TV to address the question, “How do you get the product group, the marketing department and the sales team into strategic alignment with the CEO’s strategy?”


There is not another executive in financial services with more experience than Chris. During his impressive 21-year tenure as President of Global Sales and Account Management at Thomson Reuters, he oversaw 3,500 employees and was responsible for $7 billion in revenue.


We are fortunate to get his insights in this month’s episode.


In this episode, you’ll learn:


  • The #1 difference between leaders who make the number and leaders who miss the number.
  • Chris’s unique point of view on the “continuum” from the CEO through the sales team.
  • How to keep the product group creating products that aren’t just innovative, but that the marketplace actually needs.
  • Why taking too long to go to market can be a launch killer, and who is really responsible when a product fails.
  • The secret to recovering from even the biggest failure.
  • How to drive strategic alignment into the daily operating cadence.
  • The 3 most important aspects of an executive’s “honeymoon period.”
  • An action plan that drives each team to create a strategy that aligns with the CEO’s strategy.
  • 3 things to do immediately after this episode that will help you make your number.


Leaders can use these actionable insights right away to not only improve their next product launch, but improve their careers.


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Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.


A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.


Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.




Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.


What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.


What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

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