Recruiting for new salespeople can be a frustrating process. And doing recruiting well is a constant challenge. But there are some keys to success that can help your recruitment efforts bear fruit.

Salespeople are hard to attract and retain.


Without a solid sales team, your revenue will not grow — so the ever-present question remains: “how do you get the right people in place and keep the competition from stealing them away?”


Ready to start recruiting? Check out our “A” Player Trait Scorecard to help you:

  1. Identify the traits your company needs
  2. Provide a scorecard to analyze your top Rep behaviors
  3. Become a foundation for ‘A’ Players


Unlock the Keys to Recruitment Success


As important as recruitment is, it’s also expensive and time-consuming. We know how frustrating the process can be, but we also know that there are some keys to success that can help your recruitment efforts bear fruit every time.


The thing to remember is that recruiting strategy should be similar to your buyer retention strategy, the only difference being that the target audience are potential candidates who fit well with your team and with a role scorecard, rather than prospects fitting an Ideal Company Profile.


Here are some general tips and guidelines to follow to improve your recruitment efforts:


  • Make sure you’re recruiting in the right places. Many businesses make the mistake of looking for salespeople who are actively seeking work, which means posting in the classifieds or the online equivalent (LinkedIn and other job boards). This strategy doesn’t really work, because most salespeople are already employed when they decide to switch jobs. Instead, stay active online in LinkedIn groups dedicated to sales, where you can network with lots of contacts — some of whom are potential candidates — and make your company look more attractive than their current jobs.
  • Go to in-person networking events to meet promising potential salespeople.
  • Be proactive. Once you’ve made contact, don’t wait for potential salespeople to come to you. Reach out and tell your preferred candidates that you’d like to get to know them better. Meet for a meal to discuss job opportunities. Even if a candidate says no today, he or she may decide to check out your company later on so nothing is ever lost by using this strategy.
  • Ask contacts to share job listings. In addition to networking, make sure that you spread the word about actual jobs you’re trying to fill right now. After you post job listings on your social media pages and in your groups, ask your contacts to share them. That way, even if a particular sales candidate isn’t in the market for a new job, he or she can pass the word along to other potential candidates.


Show Them Who You Are: The Key to Candidate Attraction

Recruitment strategies are all well and good, but they won’t work if you can’t make your company attractive to sales personnel in the first place. If you want to attract A-level candidates, you need to be able to demonstrate that your company offers them an environment that’s both challenging and comfortable for them.

  • Don’t use too much text. Text-heavy ads often turn off top candidates before they even read them. Long sentences and paragraphs can wear candidates out and convince them that your company involves a lot of time-intensive, uninteresting work. Make sure your job postings use a minimum of text–leave candidates wanting to know more about the job and the company.
  • Allow non-sales people a chance. We’ve found that the top candidates often don’t have sales experience–or don’t think they do! Don’t list a ton of experience-related qualifications or you might chase your best candidates away. Choose one or two top qualifications and make sure to invite non-sales types to apply through the way you word them.
  • Think of candidates the same way you do buyers. Candidates are simply people who want to buy a job with your company. Make sure to speak to their top needs and interests–namely, who they would be working for, what they would be doing, the benefits they’ll receive and the opportunities for advancement.


Ready to start recruiting? Check out our “A” Player Trait Scorecard to help you:

  1. Identify the traits your company needs
  2. Provide a scorecard to analyze your top Rep behaviors
  3. Become a foundation for ‘A’ Players



Additional Resources


Schedule a working session at SBI’s Studio.


Located in Dallas, TX, our facility offers state-of-the-art meeting rooms, lounge, full-service bar, and a studio used to tape our TV shows. SBI provides the location and facilitators, all at a compelling price point.


As a guest of The Studio, you’ll get unlimited access to SBI’s CEO, Partners, and a handpicked team of experts. Together we’ll focus on developing an action plan for your needs by getting a month of work done in just eight hours. It’s an amplified experience that you can only get in one place: The Studio. I hope you join us.


New call-to-action


Ellen Wade

Provides clients strategic and tactical support in uncovering new revenue opportunities allowing them to make their number.

Ellen is an experienced consultant with a demonstrated history working directly with executive-level clients to deliver implementable solutions for high priority business issues. Ellen uses a data-driven approach in developing solutions, often blending strategy, analytics, technology and creativity to ensure project success.  Most recently, she helped a Fortune-500 retailer integrate after the acquisition of a major competitor. Ellen aided the client in sustaining revenue growth while rationalizing operational costs, driving higher net profits for the business. The project also realized historic pre-merger customer service level metrics. Her client portfolio spans Retail, Government, Finance and Technology sectors.


Read full bio >