article | October 12, 2011
How to be the Best at Lead Generation? It Starts with Process
It all starts with Lead Management Process – Steps to Develop
A lead management process is required for repeatable best-in-class performance. The following is a high-level overview of the main steps involved in developing a process for your company:
Design of Lead Management Process (version 0.5)
Lead Management Process – Template
Developing a lead management process has some of the same characteristics of a sales process. The following is a best-in-class award winning template developed by Sales Benchmark Index.
Lead Management Process – Sample Stage
The following is a sample Consideration Stage process to give you an insight into the definition, steps, exit criteria and job aids.
The elements of success for standing up a Lead Generation LDR team involve the following key attributes: