article |
October 12, 2011
How to be the Best at Lead Generation? It Starts with Process
By:
It all starts with Lead Management Process – Steps to Develop
A lead management process is required for repeatable best-in-class performance. The following is a high-level overview of the main steps involved in developing a process for your company:
Perform Discovery
Design of Lead Management Process (version 0.5)
Validation
Lead Management Process – Template
Developing a lead management process has some of the same characteristics of a sales process. The following is a best-in-class award winning template developed by Sales Benchmark Index.
Lead Management Process – Sample Stage
The following is a sample Consideration Stage process to give you an insight into the definition, steps, exit criteria and job aids.
Key Take-away
The elements of success for standing up a Lead Generation LDR team involve the following key attributes:
At SBI we strive for all of us to reach our full potential by being diverse by nature,&nbs...
Consumer behaviors have changed drastically over the past year, with a significant rise in ecommerce...
The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new pros...
At SBI’s most recent Sales Advisory Board meeting, market leaders from a variety of industries...
Over the years, we have been fortunate to speak with inspiring women who are leading the charge in r...
Nearing the end of 2020, less than a dozen market-leading CEOs gathered for SBI’s fall Advisor...
As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. ...
Just imagine – you made the decision to diversify your salesforce and have created a more incl...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.