Not necessarily; it’s all about creating value. Ultimately, the executive team must create shareholder value. Click here to listen to our podcast, as we discuss one way to do this.
Often times the functions in an organization work in silos. Everyone is focused on their specific objectives. And making sure they have the resources to get it done. After all, there is only so much budget to go around in the organization. Instead, teams should breakdown the silos. There should be agreement on how to allocate funds to acquire and grow revenue. Essentially, there should be agreement on how to provide the most value.
During this podcast, Ryan and I will dig into the details of this process. We’ll discuss:
- 2 key metrics that should be used to properly allocate budget.
- How to calculate and improve customer acquisition cost and customer lifetime value.
- How to gain agreement with your functional peers.
At the end of the day organizations that are aligned are better able to grow revenue. They are able to improve metrics such as CAC, which will have a positive impact on shareholder value. Spearheading this effort means you will be seen as a strategist by your peers. And more importantly, by the CEO and board. Get started by listening to our podcast here.