Not necessarily; it’s all about creating value. Ultimately, the executive team must create shareholder value. Click here to listen to our podcast, as we discuss one way to do this.


Often times the functions in an organization work in silos. Everyone is focused on their specific objectives. And making sure they have the resources to get it done. After all, there is only so much budget to go around in the organization. Instead, teams should breakdown the silos. There should be agreement on how to allocate funds to acquire and grow revenue. Essentially, there should be agreement on how to provide the most value.


During this podcast, Ryan and I will dig into the details of this process. We’ll discuss:


  • 2 key metrics that should be used to properly allocate budget.
  • How to calculate and improve customer acquisition cost and customer lifetime value.
  • How to gain agreement with your functional peers.


At the end of the day organizations that are aligned are better able to grow revenue. They are able to improve metrics such as CAC, which will have a positive impact on shareholder value. Spearheading this effort means you will be seen as a strategist by your peers. And more importantly, by the CEO and board. Get started by listening to our podcast here.


Scott Gruher

Orchestrates and designs the perfect project strategy, one engagement at a time, to ensure that every SBI client makes their number.

Scott joined SBI in 2010 with years of hands-on experience in sales leadership and enterprise selling. Since his arrival, he has helped dozens of organizations dramatically accelerate growth, from Fortune 10 organizations like Phillips 66 to fast-growing cloud service organizations like InfusionSoft. Scott specializes in cross-functional alignment. He helps leaders align around the growth goal and design the right processes to bring the strategy to life. His unique combination of real world experience and a pragmatic approach to problem solving have made him one of SBI’s most demanded resources.

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