Speakers: Toby Murdock | Mark Synek, John Staples, SBI

Your content marketing strategy is critical to your success. Ultimately, your overall marketing strategy must outline how you will develop, manage, and distribute content effectively.  On this week’s SBI Insider: Sales and Marketing Insights Podcast we spoke with Toby Murdock, the co-founder and CEO of Kapost. Kapost is a content marketing software designed to help marketers organize their content marketing efforts. Listen as Toby explains how to develop the right content to drive revenue growth.


During the episode, Toby will address key topics such as:


  • How to determine your organization’s brand promise and validate it through your content marketing strategy.
  • Understanding when, where and how your buyers are consuming your content, and what to do with this information.
  • Creating a content production schedule that aligns with your overall marketing objectives.
  • How to best get the right content in the hands of the right people through the proper content distribution channels.


The customer is king, and in order to make your number you must provide an excellent customer experience. Content is a key piece to defining this experience. Listen as Toby explains how to create a winning content marketing strategy. If after listening, you need more help, download our 10th annual workbook, How to Make Your Number in 2017. It’s the guide top marketing leaders use to contribute to revenue growth in a consistent, predictable way.