In order for your sales strategy to be successful you must develop, design and deploy an effective sales process. Your process must match up with the way your prospects want to buy. And be in alignment with the overall goals of the organization. Listen as my colleague, Dan Perry, Principal at SBI, and I discuss the seven most important questions to ask yourself about your sales process. We will help you determine if your process needs an overhaul.


During the episode we will cover key insights into your sales strategy, specifically around the selling process. Dan and I will discuss topics, such as:  


  • What makes for a good sales strategy, and why it’s the foundation to your sales process.
  • The benefits to deploying the right sales process across the organization.
  • The 7 questions you should be asking yourself about your sales process.
  • How to track your successes and failures when it comes to your sales process.


Your sales process is a core tactic to your overall sales methodology. Listen as we help you determine if it’s time to upgrade your sales process. We will help ensure your reps are selling the way buyers want to buy. And that your process is in strategic alignment with all functions inside your organization.  Only then, can you hit your revenue growth objectives.


Eric Estrella

Helps clients grow by creating innovative go-to-market strategies.

Eric specializes in helping clients solve some of the most prevalent go-to-market problems in today’s complex selling world. He is an expert in many industries including software, telecommunications, ecommerce, manufacturing and technology. He helps them align strategies and develop go-to-market programs to lower the cost of customer acquisition and increase customer lifetime value.


Recently he developed corporate, product, marketing and sales strategies for an emerging telecommunications solution provider that resulted in a quadrupling of revenue and EBITA in two-year span.


Eric’s background in strategy, sales operations and enablement allows him to provide thought-leadership in emerging best practices in sales and marketing.

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