Your organization needs to grow revenue. It all starts with the corporate strategy. But can your employees articulate this strategy? And are they enabled to be successful in their individual functions? Watch as we speak with John Myers, the CEO of Rentokil Initial. He explains how he executes his revenue growth strategy. John is responsible for the $500 million dollar North American pest control and interior landscaping businesses.

 

John will share how he laid the foundation for his growth strategy by clearly defining the company’s mission, vision, and values. He will discuss how he has pulled insights from the marketplace, and used those to make critical decisions such as why the company exists in the first place. This has allowed him to allocate his people, money and time to generate profitable growth.

 

During the show he’ll also explain how he sets expectations for his employee’s behavior with customers and with each other. And he’ll explain how he reinforces this throughout the organization. Additionally, he will share how he develops the Rentokil brand, and also how he determines the financial objectives. Finally, he’ll touch on how he decides which markets to compete in, which to avoid, and why. His strategy has put his company in the best position to win in the marketplace.

 

Too often the corporate strategy is only understood by the senior executive team. The employee base usually operates in silos using yesterday’s playbook. But these tactics are no longer working. And this causes companies to miss their revenue growth targets. Watch as John explains how CEO’s can translate his or her strategy throughout the organization in order to increase revenue. His advice can be implemented immediately into better understanding and communication of your company’s business growth strategies.

ABOUT THE AUTHOR

Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.
Learn more about Greg Alexander >

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.

 

He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.

 

Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.

 

He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.

 

Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.

 

He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.

 

Video:

 

Transforming the Sales Organization inside Fortune 500 Companies

Greg Alexander and John Gleason, Chief Sales Officer of Ryder, talk about the unique challenges of transforming a sales team inside of very large enterprises.

 

A Better Way to Structure Your Sales Force

Greg Alexander and Tony Capucille, Chief Sales Officer at Heartland Payment Systems, discuss the pros and cons of the 7 B2B sales organizational models.

 

Build a team of A Players Inside the Sales Organization

Greg Alexander and Todd Cione, Chief Revenue Officer at Rackspace, talk about hiring, onboarding, and developing exceptional sales talent.

 

Articles

 

Fill Every Role on Your Team with an A Player

In this article, Greg Alexander makes the case for applying the TopGrading methodology to the sales team, and outlines how to do so.

 

What CEOs Need to Know About Their Marketing Strategies

In this article, Greg Alexander and Rashid Skaf, CEO of AMX, discuss the role the CEO plays in crafting a company’s marketing strategy.

 

What CEOs are Looking for in a Sales Leader

In this article, Greg Alexander and George Norton, leader of Heidrick & Struggles Chief Sales Officer practice, discuss what CEOs need in the chief sales officer role.

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