Speakers: Rich Doggett | Mark Synek, SBI

how-to-migrate-from-product-marketing-to-customer-marketing

 

We recently interviewed Rich Doggett, Vice President of Product and Field Marketing at Sysco. You can listen to the brief interview here.  

 

Rich_DoggettSysco is the largest food distributor, does $45 billion in annual revenues, has 50,000 employees, and over 400,000 customers. 

 

By listening to this podcast, you will learn: 

 

  • How product marketing can partner with the field sales team.
  • An approach to think through which products should be sold through which channel.
  • Examples of how to grow wallet share from key accounts.