article | November 30, 2011
How to Use Sales Analysis to Select Territory Design Software
The right software can make a huge difference in the quality of your organization’s territory structure, and the total time required to do the work. Picking the right tool is important if you are a sales operations manager, or sales manager designing territories for your own team.
When performing territory optimization and design for a relatively small sales force, you might find that the fairly basic Microsoft MapPoint program is sufficient.
However, for many situations, MapPoint is not enough. At the end of the day, it is simply a visual representation of the territories you have already selected. A far more powerful option is a territory design product called ProAlign, sold by Mapping Analytics.
ProAlign allows you to perform much more complex and sophisticated territory design techniques, including the following: