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May 25, 2014
I Just Joined LinkedIn, Now What?
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A client recently asked me about LinkedIn and its role in Social Selling. They’d heard of it helping others get business, but were skeptical of the claims. They figured it to be another fading fad that would eventually lose its appeal. They admitted to having a professional profile, but hadn’t done anything since.
I thought about it for a second, and then asked him a question.
“What if you learned that your top prospects were all eating lunch together today? They’re all planning to eat at the same restaurant at the exact same time. Wouldn’t you want to know that? Even if you weren’t sitting together, wouldn’t you at least want to be there? Wouldn’t you want the opportunity to overhear something good? A little nugget of goodness to store away?”
He just nodded in agreement. He was starting to get it.
I Just Joined Linked, Now What?
This is where most people struggle and eventually give up. They create a profile, mainly because everyone else does, but never do anything else. They create it thinking that as soon as their profile’s live, clients will start calling. Wrong.
Social Selling Success is determined by the depth of your social network.
The most important part of social selling is your network. Leveraging a strong network will open doors faster and close deals sooner. It’s the key to long-term social selling success. Learn how the best have had success by downloading the Social Selling Case Study.
If you’re a new member or simply wanting to grow your network, start by following these 3 steps:
In addition to your new lists, here are some tips for attracting new contacts:
Other ways members are leveraging LinkedIn:
Continue to build, nurture and leverage your social network. This is your key to becoming a Successful Social Seller. Learn how the best have had success by downloading the Social Selling Case Study.
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