Scott Gruher, Senior Partner and Revenue Practice Lead, shares insights from SBI's latest CEO Advisory Board meeting...

Nearing the end of 2020, less than a dozen market-leading CEOs gathered for SBI’s fall Advisory Meeting to discuss common challenges faced throughout the year as well as share best practices for trending topics, including:


  • Using the Right Data for Right Actions
  • Executing a Back-to-Base Strategy
  • The Current State of Digital


On today’s show, Scott Gruher, Senior Partner and Revenue Practice Lead, joins us to discuss these items and share key takeaways from the meeting.


Click here for the full podcast version of this interview.


CEO Advisory Board Insights


  1. How to use the right data to make the right decisions. minute 1:33
  2. Managing data to drive actions across commercial functions. minute 4:03
  3. How leading CEOs equip teams for selling to the base. minute 5:57
  4. Using a ROAD model to penetrate the install base. minute 8:20


Skip to minute 10:23 for how the digital experience is evolving:


“What you really need to look at is across the entire commercial supply chain… What are we trying to do? And why is digital important? And to me, there are three ways to net it out. One is, we need a differentiated customer experience and one of those different touchpoints. Number two is, we need to be more efficient and get more operating leverage out of that role at that point and that moment in time. And three is, we need a better employee experience… A lot of people haven’t fully defined the outcome at each touchpoint, which is the first step. Once you do that, it becomes a lot clearer what the process is across that entire commercial supply chain to digitally enable the commercial engine.”


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Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.


Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.


Prior to joining SBI in 2009, Matt spent eleven years leading sales and marketing teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.



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