Chief Development Officer demonstrates how to drive time to productivity for new sales hires down and revenue per sales head up.

Jeff Harris Chief Development Officer for Millar

 

Joining us for today’s show is Jeff Harris, the Chief Business Development Officer for Millar. Jeff answers questions out of SBI’s 2018 Workbook to provide guidance on how to onboard and train reps quickly.  Turn to the Sales Enablement Phase found on pages 407 – 410 of the workbook.

 

Today we are going to demonstrate how to drive revenue per sales head up and time to productivity for new sales hires down.  

 

Why is this an important topic? Getting an increase in sales head count is difficult. The expense cops expect all the current sales reps to be at quota before they agree to add any new heads. And when new sales people are hired there is little patience from the executive team members, who want each to generate revenue as quickly as possible. The sales enablement function exists to onboard new sales hires and to drive revenue per sales head up. Neglect sales enablement and forgo adding head count in the future.

 

Our expert contributor is Jeff Harris, the Chief Business Development Officer for Millar, a medical device company. What makes today’s guest incredibly unique among sales leaders, is Jeff’s background as a former Chief Learning Officer.

 

In the first segment we dive into the ideal the onboarding program for new hires.  Jeff describes must-have elements of an onboarding program to quickly ramp new reps to full productivity. Watch the full interview in HD video, or if you prefer an audio podcast, click here.

 

Jeff outlines in the second segment how to enable the sales field with tools such as use-cases and battle cards. The onboarding training walks through the essential elements required to enable new reps.  These include items such as positioning statements, ideal customer profiles, marketing tools, and client references. Do you place them in a reps hands with the proper training? 

 

Driving accountability of your new hires requires a thoughtful certification program.  You are investing in them, they need to reciprocate. What gets inspected gets retained, and Jeff describes the sales readiness program.

 

The final segment of the show describes the design and delivery of an onboarding program.  This includes your learning delivery process (blended learning, coaching, role playing, classroom, online) and curriculum design.

 

Have expectations gone up and left you wondering if you have the right strategies to support your revenue growth goals? Here is an interactive tool that will help you understand if you have a chance at success. Take the Revenue Growth Diagnostic test and rate your Sales Strategy against SBI’s emerging best practices to find out if:

 

    • Your revenue goal is realistic
    • You will earn your bonus
    • You are set-up for success in 2018

       

Sales Revenue Growth

ABOUT THE AUTHOR

Matt Sharrers

Leads the firm's focus on the CEO’s role in accelerating revenue growth by embracing emerging best practices to grow revenue faster than the industry and competitors. 

Matt Sharrers is the CEO of SBI, a management consulting firm specialized in sales and marketing that is dedicated to helping you Make Your Number. Forbes recognizes SBI as one of The Best Management Consulting Firms in 2017.

 

Over the course of nearly a decade at SBI, Matt Sharrers was an instrumental early partner guiding SBI as the Senior Partner. Matt’s functional responsibilities included acting as the head of sales where he led SBI’s double-digit revenue growth, and was responsible for the hiring function to build SBI’s team of revenue generation experts.

 

Prior joining SBI in 2009, Matt spent eleven years leading sales and marketing team teams as a Vice President of Sales. Matt has “lived in the field.” As a result, he is the foremost expert in the art of separating fact from fiction as it relates to revenue growth best practices. CEOs and Private equity investors turn to Matt’s team at SBI when they need to unlock trapped growth inside of their companies.

 

 

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