We are approaching the end of Q1. You have officially launched your 2014 marketing plan. By now you’ve probably run a campaign or two, created some new content, etc. But is it all working? And how do you tell?
Today’s marketing leader must be able to prove their effectiveness. According to CMO Survey, CMO’s spend 8% of their budget on analytics. And it’s only going up – analytics spend is expected to increase 60% in 2015. More now than ever, marketing leaders need concrete data that shows their programs are working. This has been true for some time now.
But the question remains – how do you determine if your marketing initiative generated any results? Do you know what you should be looking for? And what happens if you didn’t get the results you were hoping for? What should you change for the next go-round?
CMOs can avoid a lot of headaches with proper planning and measurement. Understanding what your marketing team has delivered so far is key. It allows you to make changes as necessary to improve results.
This tool spells it out from start to finish. Not only does it track metrics, but also helps you improve the next initiative. Download the Marketing Assessment Tool now.
How this Tool Helps:
There are 3 parts to this tool that help marketing leaders. Part one helps with the measurement of your marketing activities so far. It will give you visibility into what’s working, and what’s not. The other two help you think through any changes you may need to make. By understanding your results, you can remain agile in your approach. This will lead to more success for marketers in 2014.
If you take anything away from this article it should be this:
- 2/3 of Q1 is done, do you know how your team is doing?
- Measurement is key to grasping marketing effectiveness
- Understanding the results allows for better planning of the next initiative
The good news is that it’s still early in the year. There is time to track and continue to increase marketing’s contribution. And it doesn’t have to be difficult. This tool helps you plan, improve and measure the entire process. Download today to see if you are delivering results.