Today’s topic is how to attract, train and retain talent.  Joining us is Michael Jones, the founder and CEO of Pepperjam Performance Marketing. Pepperjam is a digital marketing and performance technology firm with offices around the globe.


In the second segment of the show, watch as we discuss the importance of aligning the life cycles of your product, company and employees.  When those things are in alignment, you can achieve exceptional results.  


An exercise is proposed for you take out a piece of paper and draw your classic life cycle bell curves for your industry, company, product and key people.  Review the life cycles of each and see how they align or don’t.


It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors.Leverage the How to Make Your Number in 2018 Workbook to access a revenue growth methodology to hit your number quarter after quarter, and year after year. To request a workshop with a talent expert simply sign up for a MySBI account and check the box in your preferences to request a workshop.


Michael will use the book, Topgrading for Sales, to guide our conversation. During the show, he will answer questions such as:


  • How do you use Topgrading to attract, train and retain talent in non-metropolitan markets?
  • Is the growth objective dependent on exceptional sales and marketing talent, or will great product/industry be sufficient?
  • Could revenue growth accelerate if more investment was made in sales and marketing leadership?
  • How does your sales and marketing talent compare to your competitors, industry standards, and cross industry best-in-class?


Watch as we discuss the controversial topic of whether strong talent is need when your company has a strong product. Michael explains his point of view that product by itself is never enough.  Ultimately people buy from people. Michael passionately shares; “A-Players listen to what clients want, and offer the right solution.  We don’t value our products to the level we value our people.”


Have expectations gone up and left you wondering if you can make your number? Here is an interactive tool that will help you understand if you have a chance at success. Take the Revenue Growth Diagnostic test and rate yourself against SBI’s sales and marketing strategy to find out if:

  • Your revenue goal is realistic
  • You will earn your bonus
  • You will keep your job