Millions worldwide have read, and embraced, his ideas on change management and leadership. Watch here as my colleague, Drew Kiran, Principal at SBI, and I review this book. We’ll discuss whether these principles apply to the challenges faced by our viewers on a daily basis.


The book is based on a ten year study of more than 100 companies that attempted a major transformation. Kotter shares the results of his observations, and outlines eight major errors often made. Drew and I will discuss these errors and apply them to today’s business.


These principles can help you make your number. It starts with defining, aligning and implementing your corporate and functional strategies. This applies both internally and with the external market. To do this, transformational change is often needed. And it’s not easy. You can create the greatest processes in the world. But without change management to drive adoption, it will become shelf ware and you will miss your number. This is where the breakdown of Kotter’s eight common errors comes in handy in today’s ever changing world.


If you are contemplating a transformational change for your organization, watch this episode. We’ll walk you through what you need to know from this timeless book to be successful.



Andrew Urteaga

Helps motivate clients to design and implement new sales and marketing strategies so that they stay on track to make their number.

Clients describe Andrew as an industry thought leader. He has deep experience as an executive, having served in multiple positions as a sales leader, with a track record of outstanding performance in F500 companies.


Prior to joining SBI, Andrew held the position of VP of Sales at Avis Budget Group where he was responsible for sales and marketing leadership. He also held a variety of positions with Cintas Corporation, a Fortune 500 multi-national company, including key quota carrying positions in the sales force from sales rep through to executive leadership.


Andrew’s work has included everything from lead generation, campaign planning and sales process to designing complete sales management coaching programs and new compensation plans.

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