Leverage Your Value Proposition: A Step-by-Step Guide

What is your value proposition? And equally important, do the people in your organization know, and understand what it is? Watch as my colleague, Ryan Tognazzini, and I discuss the importance of your value proposition. And how to ensure it is clearly expressed to your entire team.

All companies have a value proposition, but unfortunately most go without properly utilizing it. During the first segment of our show, we’ll review what a value proposition is in detail. We’ll define its purpose, and explain how to align the messaging across your organization to maximize success.

We’ll then take the conversation even further by discussing market research. This is the foundation for a useful value proposition. We’ll define each step: market segmentation, account segmentation, buyer segmentation and user segmentation. We’ll then examine how to leverage each segment to your organization’s advantage.

Finally, we’ll wrap the up the show by highlighting the key takeaways you can use right away. Watch as we help you implement your value proposition immediately. Because ultimately, you need to make sure you have a properly articulated value proposition that your prospects and customers care about. If you don’t, you increase your chances of missing your revenue growth objectives.