What is your value proposition? And equally important, do the people in your organization know, and understand what it is? Watch as my colleague, Ryan Tognazzini, and I discuss the importance of your value proposition. And how to ensure it is clearly expressed to your entire team.


All companies have a value proposition, but unfortunately most go without properly utilizing it. During the first segment of our show, we’ll review what a value proposition is in detail. We’ll define its purpose, and explain how to align the messaging across your organization to maximize success.


We’ll then take the conversation even further by discussing market research. This is the foundation for a useful value proposition. We’ll define each step: market segmentation, account segmentation, buyer segmentation and user segmentation. We’ll then examine how to leverage each segment to your organization’s advantage.


Finally, we’ll wrap the up the show by highlighting the key takeaways you can use right away. Watch as we help you implement your value proposition immediately. Because ultimately, you need to make sure you have a properly articulated value proposition that your prospects and customers care about. If you don’t, you increase your chances of missing your revenue growth objectives.


Scott Gruher

Orchestrates and designs the perfect project strategy, one engagement at a time, to ensure that every SBI client makes their number.

Scott joined SBI in 2010 with years of hands-on experience in sales leadership and enterprise selling. Since his arrival, he has helped dozens of organizations dramatically accelerate growth, from Fortune 10 organizations like Phillips 66 to fast-growing cloud service organizations like InfusionSoft. Scott specializes in cross-functional alignment. He helps leaders align around the growth goal and design the right processes to bring the strategy to life. His unique combination of real world experience and a pragmatic approach to problem solving have made him one of SBI’s most demanded resources.

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