article | February 13, 2013
Marketing: How to Work with the New Sales Leader
Think like a VP of Sales
Have you ever thought of your VP of Sales as a key Buyer Persona? You should. Your success is tied to his and vice-versa. Winning the Head of Sales over to your cause should be a top priority.
Most Sales Leaders are ill-versed in marketing. It’s not their language. This puts the onus on you to understand what drives the new VP of Sales and to communicate accordingly.
SBI has worked with and interviewed over a thousand Sales Leaders. Our work and research tells a compelling story about what makes the Head of Sales tick.
Here are some key insights to help you engage with the new Sales Leader:
CALL TO ACTION: If you are working with a new VP of Sales, invest time understanding their priorities. Year one is critical for a new Sales Leader. All eyes are on him. Help him achieve his goals and you have gained a long-term ally.