article | December 30, 2014
Marketing Leaders Speak Out On Biggest Impact Areas
Are you readily embracing change to lead your marketing team? Marketing leaders are embracing new change at a rapid pace. I reached out to leaders I know and asked for their feedback on the top impact this and next year.
Marketing leaders are rapidly shifting resources to Content Marketing. It was a focus among CMO’s asked about the biggest impact this past year. When asking CMO’s about their focus in 2015, aligning with the buyer’s process was top of their list.
Over the past year, SBI has posted vast amount of content on Marketing Strategy. It’s important because it’s the operating plan for a company’s marketing department. Many of you have downloaded and read our marketing research report on it. This included the 6 step blue print to building a comprehensive marketing strategy. Now is a good time to compare your strategy with world class. See how your content planning and execution fit into this methodology.
Dive deeper into specific feedback from marketing leaders on the front lines of driving change. Review their responses to these questions: What part of their Marketing Strategy had the biggest impact this past year? In addition, what do they think it will be in 2015. Enjoy the following responses and please reply to this post with your response.
2014 Marketing Strategic Components That Had the Biggest Impact
2015 Key Marketing Focus Areas:
From my experience this past year and continued into 2015, Marketing Leaders will want to consider that their role is actually three-fold and is completely tied to Sales:
Overall, the strategy is one that fully supports the sales process and the team. The goal is keeping current partners, expanding product usage, and adding new partners. Ultimately it’s all about growing the business up and to the right.
What had the biggest impact or was the most effective in 2014?
What will have the biggest impact in 2015?
The biggest wins in 2014, which will continue to payoff in 2015, are:
Marketing leaders are embracing new change at a rapid pace. One key area will be advanced methods to focus in on the buyer’s and their content needs. A complete marketing strategy will have you set for a great year. Download SBI’s Marketing Research Report to get the complete overview of a world-class Marketing Strategy.
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