What’s unique about this top 10 list? We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing.
The buyer’s journey does not follow a linear course. Without revenue attribution, you are exposed—unable to allocate time, money, and resources to the marketing efforts that produce top-line results. If you can’t quantify the collective impact of marketing touch-points, you are left guessing. And that eventually gets you fired, when you guess wrong.
Chief Growth Officer, Katie Bullard of DiscoverOrg demonstrates how to drive revenue growth through account based marketing to make the number. Why this topic? If you live and die by the big deal, growing revenues faster than your industry and your competitors requires a shift to account based marketing.
I just ran multiple campaigns, produced countless pieces of content, introduced the buyer to a business development rep, invited them to two webinars, and passed them to a sales rep for a demo. Who gets credit? That determination is one of the biggest challenges for today’s marketing leaders: creating the best revenue attribution model for their company.
Chief Marketing Officers are in a position to thrive under Private Equity (PE) ownership. PE firms invested because they want the upside, and marketing is a key ingredient to revenue generation. CMOs who help PE firms create value in their portfolio company also create a career ladder.
Engaging with an advertising agency is one of the most expensive marketing investments. As the marketing leader, your team must proactively ensure that the marketing strategy, programs, projects, tactics, and marketing budgets stay on track. Here are five ways to evaluate and improve how you manage your agency.
Chief Marketing Officer, Tracy Eiler demonstrates how marketing supports Customer Success. Tracy is uniquely qualified to speak on this topic as the co-author of Aligned to Achieve and the CMO of InsideView. Tracy is responsible for the overall marketing strategy, including all phases of the customer life-cycle.
Marketing teams are failing to execute content marketing. Marketing teams embrace the concept of Content Marketing. However, they are struggling to execute. The Root Cause? Marketing teams refuse to write.
Our guest is Mike Volpe, the Chief Marketing Officer for Cybereason. Mike demonstrate how to replace leads with real opportunities for the sales team through Account Based Marketing.
Those of you who have great people in product marketing roles know their value. They are the glue between marketing, product management, and sales. The sales team looks at marketing differently when you have great talent in these roles.
Joining me in the studio to demonstrate campaign best practices is the marketing team from Polycom, an agile B2B marketing team. With 400,000 customers and 25 years of success, Polycom is the leader in the collaboration space. Our guests include Amy Barzdukas the VP of Global Solutions Marketing, Maurizio Capuzzo the VP of Americas Marketing, Charles Dunlap the Director of Lead Generation, and Jim Kruger the CMO.
Bonus Content: 2 Tips to Avoid Hiring a Disaster CMO
This article was written for CEOs to aid them in hiring the right CMO. What we found is that Chief Marketing Officers represented the highest viewing audience segment. Review this article to get insights into what a CEO wants in a revenue generating CMO.
Are you wondering if you have the right marketing strategy to support your revenue growth goals? Here is an that will help you understand how you stack up to others. Take the Revenue Growth Diagnostic test and rate your Marketing Strategy against SBI’s emerging best practices to find out if:
- Your goals are realistic
- You will earn your bonus
- You are set-up for success in 2018