article | December 19, 2015
Marketing Operations: 6 Best Practices for 2016
What about the shape of your marketing organization?
Having the right plans, people, and means of production is essential to making your number. But if marketing isn’t streamlined and tight, it doesn’t function well. It’s sluggish and weak, and it struggles to produce leads and nurture prospects. It can’t adapt quickly when change is required.
Once you achieve peak performance, you’ll change your company’s trajectory.
Automating core business functions (CRM, email marketing, etc.) certainly helps. It lifts the administrative burden that weighs marketing down. But automation alone can’t make your team more efficient or effective.
To build a lean, mean marketing machine, you must stay on top of marketing operations. This means refining your process, technology, and metrics, which may require some heavy lifting. For starters, you’ll need a firm grasp of what’s required. Then you’ll be in a position to make steady, powerful gains.
Your New Year’s Resolution: Build Your Marketing Muscle
Marketing operations, which oversees all marketing activities and performance, is a relatively new discipline. But it’s never been more important. Marketing channels, technologies, and data will continue to explode in number. And CMOs and marketing ops leaders are feeling the pressure.
How do you get out from underneath this avalanche and stay on top of it? Start by asking the following questions:
Getting marketing ops under control isn’t a sprint; it’s a marathon. Once you achieve peak performance, you’ll change your company’s trajectory. We’ve seen it time and again among the companies we serve.
We can help you do the same—in person, in your office, in 90 minutes. Click here to register for our “How to Make Your Number in 2016” workshop. We’ll show you how to hit the ground running in the new year.
6 Things You Must Do to Get Marketing Operations in Shape
Here’s your marketing operations “workout,” from start to finish.
We at SBI have the experience and insight to coach you through this process. That’s why we created our “How to Make Your Number in 2016” workshop. We want to help you overcome the hurdles unique to your business and industry. Register today, and let’s get started.