Speakers: Mark Roberts | Greg Alexander, SBI


A quarter of all B2B companies have a CMO who has been on the job for 1 year or less. These leaders face similar challenges and opportunities in those critical first few months. We recently spoke with Mark Roberts, CMO at ShoreTel, on SBI’s Sales and Marketing Podcast. Listen here as he describes how to manage this transition. He will explain how new marketing leaders can successfully develop and execute their marketing strategy.  


Mark took the CMO job at ShoreTel just a couple of years ago and has overcome many of the challenges new CMOs face. During the show, he will discuss topics such as:


  • How and why new CMOs should consider a new brand strategy.
  • Whether or not to redesign the existing marketing campaign process.
  • How to select and implement the right marketing organizational design.
  • How to extend your marketing capabilities by engaging and managing the right agency partners.


Mark will then wrap up the show by giving new marketing leaders 3 actions they can take immediately. Listen here as Mark explains how to make the most of your honeymoon period as a new CMO. Learn from Mark’s experience, and get your marketing strategy correct right off the bat.


Greg Alexander

Leads the firm's focus on the CEO’s role in accelerating revenue growth by getting the product team, the marketing department, and the sales organization into strategic alignment.

Greg is the host of The SBI Podcast, the most listened to sales and marketing podcast on the internet.


He is the host of SBI TV, a monthly television program broadcast on the internet featuring top B2B sales and marketing leader sharing their strategies to grow revenues.


Greg is the Editor-in-Chief of The SBI Magazine, the leading B2B publication focused on sales and marketing effectiveness.


He is the author of two critically acclaimed books Topgrading for Sales and Making the Number.


Greg has authored over 100 articles on SBI’s award winning blog, The SBI Blog.


He graduated from The University of Massachusetts Amherst with a BA in English and received his MBA from Georgia Tech.




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