video | September 29, 2016
Marketing Strategy: How New CMOs Achieve Revenue Contribution
Generating marketing revenue contribution presents challenges for new CMOs. The traditional handoff of leads from marketing to sales is not working. Demand Generation must be integrated into the buyer’s journey from inception to a closed sale.
We recently spoke with Mark Roberts, CMO at ShoreTel, on SBI’s Sales and Marketing Podcast. Watch here as he describes how to manage the transition to revenue contribution. He will explain how new marketing leaders can successfully navigate the challenges faced.
Mark wraps up the show by giving new marketing leaders 3 actions they can take immediately. Watch here as Mark explains how to make the most of your honeymoon period as a new CMO.
Have expectations gone up and left you wondering if you can make your number? Leverage the How to Make Your Number in 2018 to access a revenue growth methodology to hit your number quarter after quarter, and year after year.