If so, watch this interview to be sure you get it right.  During the course of the show we will breakdown a key piece that impacts whether your new product will thrive or die: your product launch plan. Specifically, how to execute your launch plan in order to achieve the product’s business objectives.

 

Our guest is Jim Foxworthy, President at Pragmatic Marketing. Pragmatic Marketing provides practical, actionable training that attendees can implement the day they get back to the office. They also provide several valuable resources to product leaders, such as their magazine, Pragmatic Marketer. You can get your copy here.

 

During the interview, Jim will answer questions such as:

 

  • How should companies determine their time objectives for launching new products?
  • How do we measure progress against our launch objectives?
  • How do we ensure the team knows what product enablement tools are available and how to use them?

     

We use a section of SBI’s Revenue Growth Methodology to guide our conversation. We walk through Phase 12 of the product strategy section, which covers product launch execution. If, at the end of the show you want to get a copy for yourself, we will let you know how to do so.

 

All the planning and development in the world will not overcome poor execution. Even with great marketing and sales teams, you need a successful launch to meet your business objectives. If you want to find out the best way to set your new product up for success, watch here.

ABOUT THE AUTHOR

John Staples

Leads teams of highly qualified experts, all relentless in their pursuit of helping you make your number.
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John is the global leader of SBI’s account management business unit. As such, he and his team help clients across 19 verticals drive top line growth and operational efficiency in sales and marketing.

 

John’s marketing, sales and product expertise span a multichannel strategic approach. He has an unyielding focus on strategic and key account development, which enables strategic alignment between all functional team members in order to reduce acquisition cost and increase lifetime value.

 

His broad experience in sales, marketing, product and engineering allows him to bring a unique problem solving approach to his team and clients. As he has discovered through decades of experience, clients are often distracted by the symptoms of a larger problem and overlook the root cause of it.

 

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