podcast | August 15, 2016
Penetrate and Proliferate: Is an Account Based Marketing Strategy for You?
Traditional demand generation and lead management does not work for companies that are dependent on a small number of accounts that spend a lot. Instead, marketing teams must replace leads with opportunities for the sales team. SBI recently spoke with Gahan Richardson, the vice president of corporate marketing at Cypress Semiconductors. Listen as Gahan explains his approach to account based marketing and how he uses it to set his sales team up for success.
During the interview, Gahan will answer questions such as:
During the show we will use SBI’s newly released workbook, How to Make Your Number in 2017 to guide our conversation. Specifically we will focus on the execution step of marketing strategy which covers topics including account based marketing. Leverage the How to Make Your Number in 2018 to access a revenue growth methodology to hit your number quarter after quarter, and year after year.
If your sales team lives and dies by the big deal, growing revenues faster than your competitors and industry will require a shift in behavior. Listen here as Gahan explains how account based marketing will help you make your number.