podcast | April 4, 2016
Product Marketing: From Prices to Profits
Your pricing strategy is the backbone of any successful product marketing campaign. In order to make your number consistently, your product needs to be priced correctly. This requires a deep understand of product profitability. I recently interviewed Lauri Hanover, the CFO at Netafim, a global pioneer of the drip revolution. Together we discuss how to improve your company’s marketing strategy by determining the perfect price in regards to your cost.
During the episode, Lauri will discuss topics such as:
You cannot make your number if your products are not priced correctly. It’s that simple. Your company cannot continue to innovate if the products aren’t profitable. Instead, listen to Lauri’s insights in order to partner with your CFO and calculate your true cost to build, market and sell your products.
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SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.