podcast | June 13, 2016
Product Strategy: Understanding Your Market’s Pain Points
Companies often spend about 30-40% of top line revenue on product, marketing and sales. This can be the largest expense on your income statement. Yet, many do not look at these as integrated expenses. On SBI’s Sales and Marketing Podcast, we recently spoke with Terry Hicks, Chief Product Officer at Infusionsoft about this topic. Listen here as he discusses how to integrate your product strategy with your go-to-market strategy.
Infusionsoft is a marketing automation software company dedicated to helping small businesses succeed. Terry is responsible for the company’s entire product development process from determining where to focus the company’s efforts, through new product launch. During the show, he will answer questions such as:
At the end of the episode, he will give our audience three tips they can implement immediately. Listen here as Terry describes the importance of integrating your product strategy. Your company is investing money in order to growth faster than their industry and competitors. Make sure you are getting it right by integrating your product strategy with your go to market strategy as Terry has.
There are many challenges B2B companies must overcome when trying to make the transition from produc...
Making the transition from being a product provider to a platform provider is a difficult task for m...
The following is very much based on a true story – a sad but true story from early 2019. In a ...
SBI TV episodes bring you Sales and Marketing insights from B2B industry thought leaders and growth experts, on topics like product, pricing, customer experience and success, and go to market. Catch up on new and previous episodes here.