Your corporate strategy carries a lot of weight. It sets direction for the entire organization, judiciously allocating people, money, and time to generate the most profitable growth. It also determines the way in which different business functions work together to win in the marketplace.
How can you tell if your corporate strategy measures up? Consider the following questions. They will help determine whether you need an overhaul to make the number in 2017:
- Strategic alignment: Are the objectives of product, marketing, and sales functions in line with those of the CEO and board?
- Competitive standing: Have your competitors or your industry been growing faster than you?
- Go to market: Has your go-to-market model lost its effectiveness?
- Differentiators: Have your competitive advantages begun to fade?
If you are experiencing any or all of the preceding issues, start by framing the problem objectively. Challenge assumptions to make sure your assessment is not limited by your usual reference points. Next, attack the problem in bite-size chunks by breaking big corporate strategy problems into smaller, more manageable ones. And finally, consider ways to simplify complex concepts using a common vocabulary across the organization.
Have expectations gone up and left you wondering if you can make your number? Here is an interactive tool that will help you understand if you have a chance at success. Take the Revenue Growth Diagnostic test and rate yourself against SBI’s sales and marketing strategy to find out if:
- Your revenue goal is realistic
- You will earn your bonus
- You will keep your job
Make Your Number in 2017 - Special Strategic Planning Issue
Discover how you can align your Corporate Strategy with a successful Revenue Growth Methodology using our 10th annual workbook.