Your corporate strategy carries a lot of weight. It sets direction for the entire organization, judiciously allocating people, money, and time to generate the most profitable growth. It also determines the way in which different business functions work together to win in the marketplace.
How can you tell if your corporate strategy measures up? Consider the following questions. They will help determine whether you need an overhaul to make the number in 2017:
- Strategic alignment: Are the objectives of product, marketing, and sales functions in line with those of the CEO and board?
- Competitive standing: Have your competitors or your industry been growing faster than you?
- Go to market: Has your go-to-market model lost its effectiveness?
- Differentiators: Have your competitive advantages begun to fade?
If you are experiencing any or all of the preceding issues, start by framing the problem objectively. Challenge assumptions to make sure your assessment is not limited by your usual reference points. Next, attack the problem in bite-size chunks by breaking big corporate strategy problems into smaller, more manageable ones. And finally, consider ways to simplify complex concepts using a common vocabulary across the organization.
The Revenue Growth Methodology is an emerging best practice that helps solve your corporate strategy problem, following six steps with questions that help analyze the situation objectively. Download SBI’s annual workbook, How to Make Your Number in 2017. It’s the strategic planning guide that top growth executives use to consistently make their number month after month, quarter after quarter, and year after year.
Make Your Number in 2017 - Special Strategic Planning Issue
Discover how you can align your Corporate Strategy with a successful Revenue Growth Methodology using our 10th annual workbook.