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November 30, 2017
Re-launching Personas at SKO? 3 Tips to Stick the Landing
By: Adam Sheehan
The World’s premier athletes are preparing for the biggest moment of their careers, the Winter Olympics. As your organization’s Sales Enablement leader, you also have a date in early winter top of mind… Sales Kickoff (SKO).
You have been preparing for the past few months. This is your chance to launch a new persona initiative and have the entire Sales org in attendance to listen. Are you ready to stick the landing?
Unfortunately, many Enablement leaders falter in the big moment. Why? For discussion, let’s narrow our focus to a very common scenario, the Re-introduction of Buyer Personas.
Why Re-launching Personas at SKO’s Fail:
How to Correct Your Approach:
Reconsidering your approach for Sales Kickoff? Download this SKO Initiative Launch Checklist to make sure you are ready to score a Perfect 10!
Need Pointers?
Review the “How to Make Your Number in 2018” or
to review emerging best practices, to ensure you are in a position to:
Adam has built onto his Sales and Consulting background by being involved with a wide variety of projects at SBI. Adam has designed and implement best-in-class custom Sales Processes for multiple clients. He has redesigned territories, realigned quotas, and constructed sales compensation plans to provide the best opportunity for Reps to optimize their selling time and for the client to make their number. Adam has deep experience in campaign development as well. Everything from designing and executing multi-touch campaigns, to developing a Field Marketing strategy for a global B2B organization.
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